# Henrik Lie-Nielsen

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_Managing Partner — Bergen / Oslo_

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Bergen-based serial entrepreneur. Founded my first tech company in 1995 — at **eighteen**, before "tech company" was a category in Norway. The name was Bergen Nettverkssenter; it eventually became Reaktor. The next twenty-seven years went to building, advising, investing, and getting it wrong on the way to getting it right.

Reaktor I co-founded with Roger and Geir. We built it for fifteen years — systems for Frank Mohn, Vesta Finans, Skandiabanken, and the long tail of Nordic firms doing serious things on the internet before "internet business" was a phrase. We sold to Knowit in 2010. I stayed five more years to scale the Norwegian arm from 200 to 700 people, then helped knit Stockholm, Gothenburg, and Helsinki into what became Knowit Experience. December 2015 I walked.

I grew up in Åsane, north of Bergen, packing boxes in my parents' toy-shop warehouse. That's where I learned the difference between cost and price — and that the job doesn't do itself. Along the way I also co-founded Bookkeeper in 2011, an accounting firm that grew to 170 MNOK in revenue and later merged with ECIT and listed publicly. **After Knowit I wanted to work for me again.** Amp Eleven was the answer. Roger, Geir and I put equal money into a new investment vehicle — same operating partners as Reaktor, same skin in the game, same way of working. **Thirty-plus years in, the only thing that's changed is what we're building.**

At Amp I lead our office and sit inside four portfolio companies on a weekly cadence. I'm not afraid of voicing my opinion in a room where everyone else seems to agree on the opposite.

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> I'd rather *be wrong fast* than be right slow.
>
> — Personal operating principle

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## Currently inside

- [Stacc](/companies/stacc.md) — Board chair
- [Estatelab](/companies/estatelab.md) — Board chair
- [Born Digital](/companies/born-digital.md) — Board chair
- [Kravia](/companies/kravia.md) — Board chair

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## Articles

- [Why we don't believe in passive capital.](/amplified/why-we-dont-believe-in-passive-capital.md) — Static

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## Contact

- Email: henrik.lie-nielsen@amp11.no
- Phone: +47 924 04 152
- LinkedIn: https://www.linkedin.com/in/henrikln/
